Michelle
Massman
A Powerful Force
for Brave Ideas
I've been building brave ideas for a long time. I’ve been a visionary entrepreneur for over 30 years. From running multi-million dollar companies to founding purpose-driven nonprofits, I’ve guided, launched, and scaled ventures—and helped others do the same.
I’m known as a problem solver, connector, and persuasive force with contagious enthusiasm. My clients tell me I have a gift for jumping into any challenge and helping them find the best path forward.
Here’s where I’m putting my energy—
and what I’m building alongside others.
Shaun Johnson Music
A genre-defying original jazz-pop group I’ve helped shape and scale—currently focused on national expansion, creative audience engagement, and high-value partnerships. We’re building a performance ecosystem that’s as bold as the music itself.
Culinary Studio
A hands-on culinary experience hub in Central Minnesota that I co-created from the ground up. We’re rapidly expanding with themed cooking classes, private events, and pop-up classes—bringing creativity, community, and connection together around food.
Helping you
build what's next
Through speaking engagements, masterminds, 1:1 strategy sessions, and real-time problem-solving labs, I work alongside entrepreneurs, creatives, and founders to bring clarity, momentum, and structure to their brave ideas—whether they’re just beginning or ready to scale.
Let's Work Together
If you’re building something bold, brave, or brand new—I’d love to support you.
1:1 Sounding Board Session
Got an issue? Not sure how to handle it? This is a one hour call with Michelle where you'll: present your problem, get to the heart of what's really going on, brainstorm potential situations, develop a plan, and build in accountability so that you can move from problem to solution with grace and ease.
Let’s connect! I’ll follow up to get you on the calendar.
On-Demand Vice President
Need help achieving your goals? Facing challenges and uncertainty holding you back? Let Michelle, your On-demand Vice President, be your trusted advisor. With monthly Zoom calls and ongoing support via email, text and phone, you'll get the guidance and support you need to navigate obstacles and capitalize on opportunities. Whether you're looking for guidance on a specific project, or need ongoing support to drive your business forward, the On-demand Vice President service is designed to help you reach your objectives with ease and confidence. Don't let uncertainty hold you back, let Michelle be your go-to partner for success.
Let’s connect! I’ll follow up to learn more about what you need.
Book A Speaking Engagement
Michelle Massman is a dynamic, down-to-earth speaker who helps audiences think differently, take action, and build momentum. Whether she’s sharing insights from her signature talks—From Stuck to Unstoppable or It’s All in the Approach—Michelle blends storytelling, strategy, and humor to spark real change. Her presentations offer practical tools, thought-provoking questions, and just the right push to help people move forward with confidence and clarity. From keynotes to breakout sessions, Michelle delivers an experience that’s both energizing and actionable.
Let’s connect! I’ll follow up to explore how we can work together.
Download Michelle's speaking one-sheet.
KIND WORDS FOR MICHELLE MASSMAN
Clare Richards
Impacks
"I was incredibly lucky to get connected to Michelle as we were exploring new product opportunities for our K-12 edtech startup called Impacks. Michelle is both a wonderful coach and enthusiastic supporter. She gave us great feedback on a subscription-based product we're currently developing, and she also coached us on our business pitch. Michelle is an excellent resource to business owners looking to tighten up their message and deliver it to the right audience."
Carissa Andrews
International Bestselling Author
"Michelle was an absolute ROCK STAR at helping me look at my business in new and innovative ways. She was also instrumental in helping me sort through the noise in my head so I could put together a stellar 5-minute pitch for ILT Academy’s Demo Day for the Advanced Cohort in spring 2022. Her advice and expertise are so greatly appreciated and I’m thrilled to not only know her but to now call her a friend! Thanks, Michelle!"
Steve Fredlund
The Safari Dude
"Working with Michelle has accelerated my business clarity, strategy and growth in a very short period of time. While providing tremendous insights, Michelle also exemplifies the power of the right question. She is a natural business coach with a personality that both encourages and challenges."
Jill Blashack
Tastefully Simple
"Michelle has a gift for boiling an issue down to its true essence. Her clear thinking and forthright nature make her a pleasure to work with."
Shaun Johnson
Tonic Sol-fa
Shaun Johnson Music
"We were a company getting a large share of its revenue from one source and that source was shrinking. We scrambled 24/7 to try and make up that revenue. We were burned out. In the years since we have worked with Michelle, she has expanded every single aspect of our business."
Meg Flynn
New Directions Counseling & Training
"Working with Michelle I've felt supported, heard, encouraged. Creating new things and expanding my business became fun instead of overwhelming. Michelle will be a gift to anyone who wants to move a dream or goal forward."